Sapient Project for Fortune International

After my experience with Fisher Island I was involved with the creation of another Immersion Room. This one was for Fortune International Realty’s new property, The Ritz-Carlton Residences at Sunny Isles. The project was very similar in the sense that it had a touch table and walls of screens. The difference here is that only 3 walls were used.

Touch Table
Ritz-Carlton Table

For this experience Unity was swapped out for HTML and the whole application was built in Chrome. This allowed a more lightweight development platform and we were able to scale much faster. I was tasked with creating wireframes of the interactions for the table and the table UX overall.


I worked closely with the dev and creative team to ensure that there was clarity across the experience. Everyone involved got their hands in the git repo and we were all modifying content. It was a thing of beauty!

Once the wireframes were complete I began prototyping the various types of content that were needed for the table and screen. I was manipulating video and photos to ensure that the right compression schemes would work across the 4k monitors with little to no artifacts.

The Butler Button
With the fiducial down the user can interact with the screen elements


Another twist to this Immersion Room was the special “Butler Button” that was incorporated to the functionality. Since The Ritz-Carlton is renowned for it’s impeccable service, we created a dedicated fiducial to allow the broker to send requests to the on site butler straight from the table. Moments later the butler would show up with the requested items.

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